sober gift box packaging design

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Sober stands for no-nonsense minimalism and focus on the important in the area of body care for men. This is not only an expression of the purist design concept made in Berlin, it is also part of sober’s clean care philosophy with which sober does not use any harmful or superfluous additives in its products. This, along with sober’s back-to-nature orientation, became the leitmotif of the packaging design for the sober men’s care line. Client: sober clean care

Federal Foreign Office „Afghanische Kulturwoche“

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Logo Design, Identity, Keyvisual, Webdesign and Art Direction for Afghanische Kulturwoche. As part of Germany’s civilian engagement in Afghanistan, the Foreign Ministry presented the anniversary series of events in December 2015, giving visitors the chance to gain an insight into modern Afghanistan. Berlin became the venue for Afghan street art, high culture, club music, academic discourse, photography and film.
Client: Federal Foreign Office. Commissioned by: Dr. Gabriele Minz Gmbh. Photo: © Kai Bienert

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DEU, Deutschland, Berlin, 02.12.2015, Afghanische Kulturwoche 2015: Festakt zur Eröffnung mit Staatspräsident Ghani und Bundesaussenminister Frank-Walter Steinmeier im Deutschen Historischen Museum, Eintrag ins Gästebuch des DHM: Staatspräsident Ghani, BAM Steinmeier, Dr. Gabriele Minz und Prof. Koch (DHM), [(c) Kai Bienert, Borkumstr.10, 13189 Berlin, Tel: 030 4719696, Mobil: 0171 5418507, Email: kb@mutesouvenir.com, www.mutesouvenir.com, Bankverbindung: Deutsche Bank 24, BLZ: 10070024, KTO: 2067650, IBAN: DE83100700240206765000, BIC(SWIFT):DEUTDEDBBER, Finanzamt Berlin Pankow/Weissensee, StNr.:35/229/00156, UST-ID:DE137081101,NUTZUNG NUR GEGEN HONORAR UND COPYRIGHTNENNUNG!WWW.FREELENS.COM/CLEARING/] [#0,26,121#]

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Nowitzki. Der perfekte Wurf.

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Identity, Logo Design, and two Keyvisuals for Nowitzki. Der perfekte Wurf. The documentary shown in cinemas around german speaking europe covers the story of Nowitzki’s rise to the peaks of fame starting off at one of Germany’s regional basketball leagues. Client: NFP. Photography: Anne Wilk. Adaption: Propaganda B

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Social Innovation Festival

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Logo Design, Identity, Keyvisual and Print applications for the first ever Social Innovation Festival in Langa. Using ‘Open Streets’ as a platform, the festival showcases the creations of talented South African visionaries mentored through the Red Bull Amaphiko Academy. These inspiring social entrepreneurs have produced inventive solutions to solve social problems within their local communities. Client: Red Bull Amaphiko. Aagency: I-AM-STUDIO

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Red Bull Soundclash

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Keyvisual for Red Bull Soundclash Switzerland, a live musical competition that brings two bands with different sounds, styles and influences together.
Client: Red Bull Switzerland. Agency: I-AM-STUDIO

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Elser

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Identity and Cinema Poster Design for „Elser. Er hätte die Welt verändert.“ covering the story of one of the greatest resistance fighters who nearly would have changed the world. Client: NFP. Photography: Anne Wilk

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MYD

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Logo Design and Brand Design for Manage Your Deal a B2B startup platform where value adding investors and entrepreneurs meet to collaborate and invest in startups.
Client: Manage Your Deal, Axel Springer. Agency: I-AM-STUDIO

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© 2026 Simon Seidel